The following comments have been offered by those who have sampled our prototype and are interested in using our tools:

Luen Miller, Monterey Bay Nursery
“You are developing a potentially important tool that will help connect customers with information about plants and could prove to be an important innovation for the horticulture industry. Your software will likely attract a wide audience and give consumers an assortment of tools enabling them to navigate the plants.”

Nevin Smith, Horticultural Director, Suncrest Nurseries
“You have taken a truly novel approach to the common problem of plant identification. Your concept has great potential for providing a set of useful tools...for amateur gardeners, professional landscapers, and for retail nursery owners and clerks.”

Aaron Dillon, Four Winds Growers
“Aerulean is in the process of developing an important tool that will help connect customers with information about plant material. It is a system that the nursery industry needs and would welcome with open arms.… [and] is an important innovation for today’s garden centers. We would likely invest capital into the fully developed system.”

Lisa Rosendale, Rosendale Nursery
“Your approach to presenting plant material is really powerful… It will be an invaluable tool and teaching resource for [our] customers.”

Colleen Warfield, PhD, University of California Cooperative Extension
“The utility of your selection tool is far-reaching and would be invaluable to novice and expert gardeners, nursery retailers, and landscape designers.”

Gary Entwistle, Roger Reynolds Nursery
“Your approach to presenting the plant kingdom is truly original, and sorely needed by the industry. You may indeed be able to reach out to all lovers of plants. We anticipate your tool will be an incredible asset to us and will improve our ability to assist our customers.”

Mark Wegman, Wegman’s Nursery
“Your approach to creating plant navigation tools is truly novel and may indeed provide an attractive and effective solution to many problems facing those with an interest in plants. I would genuinely like to see these products brought to market and believe they will be well received by both consumers and the horticultural industry in general.”

Leo Goria, SummerWinds Nursery
“As a potential training tool it is unparalleled. There is not a plants-man in the industry that will not be able to make quick use of this product to help educate their staff. We would be very interested in having such a tool available for that purpose alone.”

Nancy Schramm, Carman’s Nursery
“This is the only resource I know of that will help you choose a plant when your start with important characteristics. I believe anyone interested in horticulture would be willing to pay for the use of this tool.”

Edith Bergstrom, Bergstrom Palm Botanical Garden
“I was very favorably impressed with your results and look forward to using this software as soon as it is available. I am willing to contribute financially to the development of this resource.”

Brian Kemble, Curator, Ruth Bancroft Garden
“Your innovative sorting system, making use of readily-observed plant characters, will without doubt be a boon to anyone working with plants. The system’s ease of use makes it practical for the casual gardener as well as the professional botanist or horticulturist."

Ernesto Sandoval, Curator, for the UC Davis Botanical Conservatory
“Many of my colleagues have long dreamt about presenting the plant kingdom in precisely the manner achieved in Aerulean’s plant selection and identification tool. The simplicity of the software design created by your team belies the complexity of the subject—its blending of text and image navigation features will serve as an industry model for quite some time. I dare say it will create a new standard for plant navigation tools. Your goal to create software capable of reaching out to people in all sectors of the horticultural community has been admirably achieved. I am very favorably impressed with the results and am pleased to have been a member of your advisory team.”