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Privacy Policy

Aerulean Plant Identification Systems, Inc. (“AERULEAN”) respects the privacy rights of our users and is strongly committed to protecting your privacy online. This privacy policy applies to this website and the related AERULEAN online tools and does not apply to any other products or services or to information collected in any other way (whether offline or online) by AERULEAN, its general and limited partners, and its subsidiaries, and their respective general partners and affiliates (collectively “AERULEAN”).

Collection and Use of Personal Information
AERULEAN or a designated service provider collects personal information that you voluntarily provide on this website, which may include your name, address, e-mail address, credit card number, billing information, etc. For example, we collect personal information when you register to receive certain AERULEAN services or products. We use this information to communicate with you and to provide you with your requested service or product. AERULEAN may also occasionally provide you with new product and service information, special offers, and promotions.

Disclosure of Personal Information
AERULEAN may disclose your personal information to affiliates or unaffiliated third parties if we believe in good faith that such disclosure is necessary: (a) to comply with the law or in response to a subpoena, court order, government request, or other legal process; (b) to protect the interests, rights, safety, or property of Aerulean or others; (c) to enforce any terms of service on this website; (d) to provide you with the services or products requested by you (including allowing a purchaser of AERULEAN to continue to serve you), and to perform other activities related to such services and products, including billing and collection; (e) to provide you with information, special offers, or promotions from Aerulean to which you consented; or (f) to operate Aerulean’s systems properly. AERULEAN makes reasonable efforts to limit its designated service providers’ disclosure of your personal information in the same manner as set forth in this paragraph.

Accuracy and Security of Personal Information
Any personal information you provide to AERULEAN is kept on secure servers. AERULEAN uses reasonable administrative, technical, personnel, and physical measures (a) to safeguard personal information against loss, theft, unauthorized use, disclosure, or modification; and (b) to ensure the integrity of the personal information. To help us protect your privacy, you should maintain the secrecy of the login ID and password you may have set up in connection with your participation in any AERULEAN service.

Use of Cookies, Session Data, and Javascript
AERULEAN or a designated service provider may use “cookies” or similar electronic tools to collect information, such as the IP address of your computer, to enhance your experience with this website. A cookie is a small text file that is placed on your computer. It is used primarily to identify you and your browser session, so that AERULEAN server software can remember personal options and selections you have made during a particular session to customize your user experience. Such session data is stored temporarily on an AERULEAN server and is erased when your session expires due to either logout or inactivity. Any information collected by the cookies used by AERULEAN will not be used by AERULEAN to subsequently identify you or to prepare the collection, processing, or use of personal information about you without your prior consent. AERULEAN makes reasonable efforts to limit its designated service providers’ use of cookies or similar electronic tools in the same manner as set forth in this paragraph.

AERULEAN may log various aspect of your activity for statistical purposes. Any such datalogging is completely anonymous as to your personal identity and is aggregated with usage by others. Such data may be used, for example, to collect information on interest in particular plants or particular plant traits. Any particular information about you that is stored by AERULEAN can be viewed and edited by you in your user profile{link}, and exists solely for your personal benefit. AERULEAN uses your personal profile data solely to customize your user experience.

AERULEAN, a designated service provider, or third-party advertisers or their advertising servers may also place or recognize unique cookies on your computer or use similar electronic tools in order to display advertisements that you see on Aerulean’s website. Information about your visits to, and activity on, this site, an IP address, as well as the number of times you have viewed an advertisement, is used to display on your computer screen customized advertisements that may be of particular interest to you. We do not have access to, or control the information collected by, these cookies or similar electronic tools used by third-party advertisers or their advertising servers. The use and collection of your information by these third-party advertisers and advertising servers is not covered by this privacy policy.

The subscription-enabled parts of this website, such as the plant search and identification functions, surveys, and product sales, will not function properly if you disable cookies. Most browsers are set to accept cookies by default. You can usually set your browser to disable cookies, or to alert you when cookies are being sent. The help function on most browsers contains instructions on how to set your browser to notify you before accepting cookies or to disable cookies entirely.

In order to provide a full interactive experience, AERULEAN software makes use of code running on both AERULEAN servers and on your machine. The code running on your machine is used only to update your browser display when no new data is required from an AERULEAN server (for example, to open and close nested menus). It uses Javascript, and Javascript must be enabled on your browser for the software to function. The help function on most browsers will tell you how to enable and disable Javascript, which is usually enabled by default.

Accessing and Updating Your Personal Information
To access, review, rectify, or delete personal information collected about you via this website, please update your personal profile. Information related to a particular browser session is automatically deleted when the session expires. Your credit card information may be stored by AERULEAN’s credit card service provider for the purpose of automatic renewal. AERULEAN does not store this information. You may provide new credit card information at any time. Your card information is automatically deleted if your subscription is cancelled. If you have any questions regarding stored information, please contact us.

Links To Third-Party Websites
AERULEAN may provide links to third-party websites. Since we do not control third-party sites and are not responsible for any personal information you may provide while on such sites, we encourage you to read the privacy policies on those websites before providing any of your personal information on such sites.

Questions Regarding this Privacy Policy
If you have questions regarding this privacy policy, please contact us.

Modifications to this Privacy Policy
AERULEAN reserves the right to change this privacy policy at any time by posting revisions on this web page. Such changes will be effective upon posting.

Last Updated: April 12, 2015